Become more internationally successful and let us help you make this channel a key strategy of your business. We are happy to provide your business complete support in your Export journey or just provide bespoke services that fit in with your strategy.

Let's take the next step in your international success story!

Stages of Internationalisation

Exporting or making the international channel a key part of your business takes a lot more than simply exporting the products you produce. To be truly successful it is important to build your business and brand in the market you want to operate in. A key part to achieving this is by understanding the stage the business is in and what steps are needed to get to the next stage.

This simplified model can be viewed from a global viewpoint and to what degree your business is becoming more international. It also can be applied to a region or at a country level. Most businesses will operates at a different stage in regions and countries.

Export Capabilities Analysis

The decision to export beyond the odd transactional sale first requires evaluating your business, product, resources (capacity, people, financial, etc.). With this your export readiness and what the current limitations are can be established. Once these are identified, the next steps for exporting or further growing your international business can be established and a strong foundation for sustainable growth can be build.

At Marz Hansa we can help you go through this evaluation and establish your current capabilities and set the framework for future requirements.

International Sales & Account Management

Growing business internationally requires finding the right customers, establishing a presence with them and growing those accounts.

This can be done through distributors, wholesalers or even selling directly to retailers (digital or traditional bricks & mortar businesses).

Beyond the selling aspect, a key element to sustainable growth is building the brand in those markets to drive demand, something that is often incorporated and led by the International Sales function.

Marz Hansa has the experience to help you with all aspects of the International Sales function to help with building your brand overseas.

Key Export Market Analysis

Understanding each market requires a lot of time and resources. Therefore it is key to establish how to operate in the varying markets and to identify the level of focus given to each, in order to have a successful and profitable international business.

The first stage is to do a quick analysis of the markets the business currently operates in and identify any additional markets that would be of interest.

A closer analysis of those markets will then allow to set the foundation on which to build the internationalisation strategy.

Marz Hansa specialist experience as well network of experts allows for us to give you a good overview of those markets.

Market Sales Strategy

Each country is different and as such a strategy is required for each one. This can be a simple transactional strategy for non-focus markets, but for those that have been identified as key targets, more in depth strategies and plans are required.

Beyond regulatory, it is important to establish desired RTM, the target customers, the price points (and value chain), product(s), the key messaging as well as what promotional activity is to be undertaken.

Each market, channel and customer is different and at Marz Hansa we can help you put the sales strategy together.

EU Office

Either your business is at a level that the next step is to have a business entity in an EU market, or the RTM chosen is direct to retail or even the consumer, or simply it makes logistical sense to import products directly into the EU.

In each case it is key to have a branch in an EU country. With Germany being the biggest market and a major logistic hub within the EU, it is a good choice to have a branch there.

Marz Hansa has a partnership in place, with which we can help you set up an entity in Germany.

Product Sourcing

With business's around the world looking to supply products to new markets, we have built a network and know how to connect you with small- and medium-sized businesses that produce or are brand owners of quality products in the United Kingdom, Ireland, Germany, and Greece.

Additionally, we have partnered with one of the biggest German retailers, providing their entire range for export around the globe. This includes fantastic seasonal ranges that have both a great selection from big brands such as Ferrero, Mondelez, Intersnack as well some traditional German brands, such as Niederegger, Schwartau etc.

Get in Touch and Find Out what we can do for you!

stefan@marz-hansa.com